A Study On The Contact And Use Of New Media In Rural Areas

With the development and maturity of Internet technology,new media has gradually become popular.New media represented by smart phones are gradually affecting people's lifestyles and living habits.These effects are not only reflected in cities,but also in rural areas.Through interviews,the author explores the behavioral habits of new media contacts and use of rural residents.This is of great significance for studying the current development of new rural media.Through questionnaires,field surveys and interviews,this paper selects Yudian Township,Xincai County,Henan Province as the research object,and obtains rich data and first-hand information to explore the current development status of rural media and farmers in the media and new changes and new situations in contacting and using.At the same time,a series of problems in the process of contact and use of new media by rural residents are also becoming increasingly prominent.After analyzing the questionnaire data and interviews,rural residents are affected by various factors in the contact and use of new media,ranging from natural economy to government policies,to gender factors,age factors,and education.Wait.In the research,it is found that in the new media era,rural residents will not narrow the “digital divide” between urban and rural areas through contact with new media.Instead,they will increase under the influence of other factors such as education level,contact and use behaviors.The “digital divide” gap between urban and rural areas.In addition,rural residents lack awareness of interaction and feedback in the contact and use of new media,and the overall media literacy in rural areas is low.Based on these findings,the author puts forward targeted suggestions from the social level and the individual level.The education level is particularly important in solving these problems.In addition,the digital feedback in rural areas will also improve the situation.To a certain promotion.