Research On The Interaction Between WeChat Moments Situation And Check-in Behavior

As one of the most commonly used social platforms,WeChat has been deeply integrated into people's lives and has become the most important entry and route for Internet users to participate in online life.Netizens have created new scenes on the social platform of WeChat moments,and created various new media behaviors in new situation.Check-in behavior of WeChat moments is one of the hot phenomenon in recent years.The more people pay attention to this behavior.For the study of the behavior of WeChat moments,at present,the domestic mainly stays in the practice sample analysis of the case,focusing on the simple process and motivation,not paying attention to the influence and interaction of this behavior and situation,lacking the depth of theory.Therefore,this article combines Joshua Merrowitz's media situation perspective to investigate and analyze Check-in behavior of WeChat moments,mainly to study how the WeChat moments situation affects the Check-in behavior.This paper focuses on the various Check-in behavior presented in the context of WeChat moments.Questionnaires and interviews are the main research methods.By issuing questionnaires,participatory observations and targeted interviews,we first summarize the behavior behind the behavior of WeChat moments.The technical situation and social situation are hidden,and the social situation leads to the introduction of the technical situation,and the theory of the burden is used to explain how the Check-in user can technically perceive WeChat moments situation.Secondly,it describes the behavior of the Check-in user and analyzes the reconstruction of the Check-in user in WeChat moments according to the division of the role of the situation.Thirdly,based on the understanding of the Check-in user' role,the influence of situational factors on the motivation and effect of Check-in behavior is examined.It is found that the thrill of following the trend,eager to idealize the presentation and seeking the joy of the interactive ceremony is the motivation of the user to Check-in under the influence of the situation.The Check-in behavior under the influence of the situation may be ineffective.Then,from the perspective of behavioral reaction to the environment,the re-construction of the Check-in behavior to WeChat moments is studied.This effect will construct the product situation from a technical perspective,and will affect the social situation from a social perspective.At the end of the article,Check-in behavior in WeChat moments is criticized from the perspectives of technology,culture and society.It aims to reveal that people need a dialectical view of this behavior,so that the Checkin user can understand that the influence of the situation on the behavior may be behind Double-edged sword.