A Culture Study On Meyrowitz's Situation Theory Of Media

Joshua Meyrowitz is the American media researcher,which commits to modern media,especially electronic media research.In 1985,he published the book "The Lost Areas-The Impact of Electronic Media on Social Behavior",in which the famous theory of "media situation".Meyrowitz's situation theory of media is as the research object in the paper,on the basis of relevant theoretical writings,from exploring the theory of "media situation"theoretical basis,technical premise of "media situation"and content composition etc,to comb systematically the theory of“media situation”.This paper will also conbine the theory of "media situation"with the contemporary Chinese cultural phenomenon,and interpreting the present situation in Chinese culture.The basic ideas and viewpoints of this paper is as follows:the introduction part of the paper mainly discusses the topic from three aspects in detail,the selected topic reason,the background information,research review and the research purpose,contend and method.It comprehensively analyses the background of Meyrowitz's situation theory of media,and more comprehensively summarizes the domestic scholars on the theory of“media situation”research present situation,finally it gives a brief overview of this research significance.The first chapter mainly introduces the source of the theory of "media situation",the absorption of Meyrowitz,the reference to Marshall McLuhan's media form theory,"the media is the message",Guy Debord's situational theory,Goffman's "Scene" doctrine and the main idea of the Neil Postman's media school of environment,combining the media form with the media content,argues that the media situation structure is between the media form and the media content,role.social behavior have an impact.The second chapter discusses the technical premise of the media situation:the situation is the environment in which people interact.The electronic media creates a place of information rather than a physical place where the interaction between people is no longer confined to a material location and creates a place of information with a sense of presence.The transmission of information can bypass material barriers to traditional social scenes,transmitted in a wired or wireless manner,and a new media scenario is generated.The third chapter is the interpretation of the content of the media situation,the media situation is the node of time and space,is the integration of old and new media situation,the media situation to promote personal social behavior evolution.The electronic media not only changed the limits of the original distance,but also bypassed the social situation at that time,so that people then the situation and behavior is no longer dependent on the material sites,as the "disappearing area" in general,the concept of space has gradually change.Electronic media to break the print media to create a special,disparate information systems,and now different people can share more information,voice dialogue,video chat these electronic media to create all the convenience of the traditional oral situation Great impact.A public media situation emerges as a shared situation exists.The traditional writing symbol changes,abstract writing becomes the image,the expression is vivid.Different media situations have different social roles,and the factors that cause the situation to change will influence the variability of the role and change the behavior of the people.The three dimensions of the socialization of children,the socialization of children,and the grouping of male and female have been discussed and explained in the media situation.The fourth chapter is the analysis of the "media situation" in China,and the analysis of the"media situation" theory in the contemporary situation is also the innovation of this paper.In the situation of electronic media,China's contemporary social and cultural patterns are presented as a"modern hybrid" situation,which creates a unique cultural landscape,the construction of an aesthetic zero-distance society,the realization of aesthetic behavior Liberalization and idealization.Network technology will be commercial,entertainment,popular,global integration,to achieve the leading technology and transformation.However,the individual behavior in the electronic situation has changed,the resistance of the subject spirit and the negation of criticism have been eliminated,and the reflection,criticism and transcendence of reality have been abandoned in the construction of the media situation.Despite the limitations,there are cultural "revolt" in the electronic situation.Traditional culture and contemporary electronic media situation,the formation of traditional culture in the new media technology participation,is an ancient traditional culture and modern information dialogue,this participatory cultural construction formed a good social interaction.Finally,with a comprehensive perspective,combing the theoretical value of Meyrowitz's"media situation" theory,and dialectically analyzing its limitations.Through the study of media-situation-behavior,thought the media as part of the whole social mechanism,and made a new definition of the environment created by the media-the situation,and created a new media research ideas,However,Meyrowitz's "media situation" study is only on the electronic media to explore,but also its limitations.