Study On The Influence Factors Of WeChat Moments Of Post-90 Users' News Sharing Behavior Based On Theory Of Reasoned Action

On January 21,2011,Tencent officially launched We Chat application,with the release of several technology updates,We Chat has become a leading application in the field of mobile social,a variety of plug-ins and multi-platform convergence has made We Chat a new mobile social networking community,in the field of information dissemination set off a new round of change.The sharing of news by We Chat users is an important part of information dissemination within the platform,and it has also become an increasingly prominent social media activity."Post-90s" as a personal experience of the strong development of the Internet and new media to occupy every corner of life of the generation,for the information age has its own quite unique views.As a rich representative population that includes not only the backbone of society and the rich representative population of students in school,it is of some academic value and practical significance to study the influence factors of news sharing behavior in the social platform of "post-90s".This article is divided into five parts,the specific research content is as follows:The first chapter is an introduction.Firstly,it expounds the background of the study and the corresponding research significance,establishes the clear research goal,secondly makes a review of the research results at home and abroad,establishes the feasibility and research value of the research,and then puts forward the research content,research method and innovation point of this paper for the follow-up study.The second chapter is the conceptual definition and theoretical basis.This paper expounds the definition of "post-90",news sharing behavior,and briefly describes the Theory of Reasoned Action(TRA)model used in this study,so as to lay the theoretical foundation of the study.The third chapter is model construction.Through the analysis and combing of the first two chapters,combining the corresponding concepts and the theoretical model used,the factor variables affecting the news sharing behavior of users in the90-year-after We Chat friends circle are extracted from the user's attitude,subjective norms and objective factors of news,and the hypothesis is put forward and thepreliminary model is established.The forth chapter is data collection and data analysis.This chapter is the core chapter of this study,based on the theoretical model built in the previous article for questionnaire design,questionnaire distribution,data collection,a total of 296 valid questionnaires,through SPSS23.0 software analysis and processing of data,verification of research assumptions,and finally determine the 90 after We Chat friends circle news sharing behavior model,to obtain relevant results.The fi chapter is Conclusions and Prospects.The results of the previous study are analyzed and summarized,the limitations and shortcomings of this study are expounded,and the future research is provided as a reference.