The Study On Reception Subject In Digital Media

Digital media is a new medium for disseminating information in digital form(basic symbols are 0 and 1).Nowadays,people's life is inseparable from digital media.As a typical form of digital media,Wechat Subscription Account takes Wechat as its carrier platform and pushes digital consultation content text to readers through a perfect service system.Through the analysis of the media characteristics of Wechat Subscription Account and its interaction with the recipient,this paper hopes to explore the interaction between the recipient and the media characteristics in the digital media.The dissertation is divided into four parts.Prolegomenon introduces the background of research,the status of relevant research,the ideas of research,the methods of research,and expounds several important concepts involved in this paper,such as the selective reasons of Wechat subscription Account,the definition of text,the definition and distinction between readers and critics.Chapter One analyses the media characteristics of Wechat Subscription Account as a digital medium.The first section introduces the media convergence of Wechat Subscription Account.Firstly,the text form of Wechat Subscription Account is a multi-media intertextual and multi-sensory hypertext form which integrates text,picture,sound,action and hyperlink.Secondly,Wechat Subscription Account combines various media,so it can provide the multiple creation of meanings.Finally,the decoding of Wechat Subscription Account must be joint decoding.The second section introduces the "super-media" characteristics of Wechat Subscription Account as a breakthrough between Cool media and Hot media.Its characteristics are manifested in three sides: the variation of text level;the reproduction of subjectivity which reconstructed as a multi-interactive subject of "human-machine" intergrowth among authors,readers,critics and media;the effective integration of virtual-reality.Chapter Two introduces the use of media characteristics mentioned in the previous chapter by different recipients of Wechat Subscription Account.From the reader,critic and the multi-interactive subject mentioned above,this paper analyses what they want to express or achieve through the use of media characteristics through the textual close reading of Wechat Subscription Account.The first section introduces readers' use of media characteristics.Through the use of media characteristics,readers participate in the process of meaning mobility,realize sensory remodeling and emotional self-expression,and seek new identity.The second section introduces the use of media characteristics by critics.By using media characteristics,critics explore the deep meaning of text from various perspectives,criticize and guide the multiple meaning of text reconstruction,and pursue the humane connotation of digital media.The third section introduces that the multi-interactive subject eliminates the subject's existential anxiety,identity anxiety and cognitive anxiety through the use of media characteristics.Chapter Three introduces the interaction between the media characteristics of Wechat Subscription Account and different recipients,and explores how the media constructs itself in the influence between Wechat Subscription Account and different recipients.The first section introduces the interaction of Wechat Subscription Account on readers.Wechat Subscription Account stimulates the media's self-evolution ability by providing technical support for readers' participation in the process of meaning fluxion and self-creation.The second section introduces the interaction between Wechat Subscription Account and critics.Wechat Subscription Account provides a new form of fusion of horizons and self-reflection for critics,thus embodying the independence of the media's development.