From The Rapid Development Of "Nico-mama" To See How Fashion Babv Transform In The New Media Age

With the development of mobile Internet,the public' s reading mode have totally changed.Traditional media have been greatly impacted and the glory in the past have gone.Traditional mother and baby media have also run into a dilemma of audience loss and advertisement loss with the change of audience s reading mode.Therefore,many magazines have to cut down the number of printed pages so as to cover the daily spending of management.Traditional media is in great crisis with the loss of audience and declining proportion of advertisement.How to survive in new media age is a difficulty for all traditional media and it s a must for them to take measures in new media transition.On the other side,the new media technology is developing fast in recent years.WeChat public account as an example of rapid development under new technology has become a fertile ground for mother and baby We Media.With the prosperity of mother and baby We Media,some of them have risen to prominence and become an influential one in the mother and baby media industry.The founders of these influential We Media are usually key opinion leaders with mass mother followers.In the mobile internet age,the one who have followers will have the say in the media industry.These influential We-media have giant mother fans and hence get the favor of the mother and baby brands.The paper will analyze the current situation of traditional media fashion baby on the way of new media transformation and explore the reason why We Media "Nico-mama" can develop rapidly to give reference for other traditional mother-and-baby media on the way of new media transformation.The paper will be divided into five parts.In the first part,the author will introduce the dilemma faced by traditional mother and baby magazines and analyze the reasons behind the limited development of traditional media.In the second part,the author will analyze the reasons why mother and baby We Media are developing so fast in recent years to understand the main trend of media industry.In the third part,the author will take We Media"Nico-mama" as an example.By analyzing the current condition of mother and baby We Media "Nico-mama",the author wants to find the reason of its rapid development.The author will analyze the article on "Nico-mama" WeChat released in recent three months to find the competitive advantage of its content and make a thorough analysis on the operation and promotion strategy to give reference for traditional media on the way of new media transformation.In the fourth part,the author will take the traditional mother-and-baby magazine fashion Baby as an example to see the exploration and attempts of traditional mother-and-child media on the way of new media transformation to know its innovative exploration and shortcomings.In the fifth part,the author give suggestions for fashion baby magazine on the way of new media transformation and other mother and baby media can also take the guidance for reference.Faced with loss of young mother users,how to attract the young reader' s attention by using new form of content is the goal of traditional media in the way of new media transformation.Only by owning users can traditional media get out of the dilemma.