Research On Media Memory In The Program Witness Of The Voice Of China

In the information age,people live in a media environment.According to McLuhan's media view,people's survival and development cannot be separated from the media.The media is the information,the media is the extension of people,and the media even constitute the objective world of people's life.Different media materials produce different memory patterns.The year 2018 marks the 40 th anniversary of China's reform and opening-up and marks the 95 th year of China's broadcasting development.Radio,as an extension of human hearing,provides information services for people with its accompaniment and convenience.In this process,radio media continuously participate in various activities,especially national important activities,and in this process,with its own uniqueness,it provides people with a special memory bearing mode: broadcast media memory.Therefore,this paper will take the "witness" program,a special report of the voice of China celebrating the 40 th year of reform and opening up,as an example to see how the radio media constructs human memory in a way of mass "absent" memory,and what kind of human memory has been constructed? Especially how to construct the media memory in the national important activities? When broadcast media communicate with its unique language,music and sound advantages,how do these advantages play a role in the absence of the public? These are the main problems to be solved in this paper.The main research methods are literature research,comparative research and text analysis.By combining human memory and media memory with the characteristics of radio programs,this paper analyzes witness and discusses the problems to be solved.Through the analysis of the program content,the author thinks that from the aspect of broadcasting media,it constructs the media memory of mass "absence" by means of achievement report in the major national activities.In the achievement report,the art of "hiding the tongue" is used to refine the theme of the program.Select typical examples to visualize the achievements of reform and opening up;In the description of news,the theme is highlighted in a small way so as to construct the memory ofradio media about the reform and opening up.From the perspective of media memory,it is based on program elements in the national major events reported by radio media,and influenced by the audience's own image memory,logical memory and emotional memory,forming the perception memory,descriptive memory and emotional memory presented by media.And provides certain reference for other media to carry on the special report.