Research On Participatory Cultural Phenomenon Of TV Drama Fans In Baidu Tieba

With the development of society and the rapid popularization of the Internet,the number of netizens in our country is increasing.In the new media environment,the flow of information has gradually changed from one-way to two-way interactive communication,and the audience's participation is deepening day by day.The participation behavior and way of netizens also include many aspects,one of which is the participation behavior of fan group.TV fans are a part of the whole fan group,and their multi-participation behavior presents a kind of cultural phenomenon,that is,participatory culture phenomenon.This paper adopts the research method of virtual ethnography to observe and participate in the discussion of TV series fans in Baidu Tieba,and tries to excavate the first-hand data.Based on the analysis of Henry Jenkins' theory of participating culture,the different ways of participation of TV fans in Baidu Tieba are divided into general participation and deep participation.Based on the analysis of the participation behavior and psychology of TV dramas fans,three basic characteristics of participating cultural phenomena are found,namely,spontaneity,interaction and the coexistence of groups and individuals.And it also shows the significance to the participating cultural phenomenon,that is,the sense of involvement,backtracking and symbolism to the fans of TV dramas,and to be recognized.This paper analyzes the sense of empathy and belonging and the remodeling of self.Finally,this paper summarizes the influence of the participating cultural phenomenon on the social development,and holds that the cultural phenomenon promotes the communication and interaction of the individual,also plays a certain role in the sharing of culture,and makes the development of mass culture more prosperous.However,it is also easy to affect the values and lives of individuals,and to a certain extent,it will reflect the abnormal behavior of groups and the uneven quality of individual networks,and some TV fans have a weak awareness of copyright protection.At the same time,in view of these problems,this paper puts forward that we should adhere to the leading direction of mainstream culture,strengthen the self-control and restriction of fans,pay attention to the improvement of personal quality,and should also pay attention to copyright issues.When attention should be paid to it,efforts should be made to improve the awareness of copyright protection,soas to better promote the development of participating cultural phenomena.