The Cultural Reproduction Function Of Network Drama From The Perspective Of Participatory Communication

The continuous development of Internet technology makes participation a prominent feature of network communication.From political participation to cultural participation,a new communication ecology featuring diversified coexistence,multi-subject interaction and co-construction and sharing is slowly taking shape.As a burgeoning cultural product in recent years,online dramas not only attract more people to "watch dramas" by taking advantage of the popular temperament of the network,but also attract more people to "discuss dramas" and communicate with each other,forming a distinct feature of participatory communication.This kind of participation,as a reproduction and evaluation mechanism of the original works,makes the cultural reproduction of the network drama beyond the significance and value of the network script itself,and makes it a representation of "popular culture" and full of tension,which has an impact on the film and television cultural industry and cultural rights structure.This article selects the delay jubilee strategy that hit the net play,for example,tries to comment,barrage,stick to its participation in the form and expression,catchword,inspection,products of the same humanities culture reproduction of participatory communication net play the breeding of new culture,the construction of a harmonious interaction power relations and cultural reproduction function to promote the development of cultural heritage and integration analysis,reveals participatory spread to cultural production value and significance of the present.This research is divided into four chapters to discuss the topic.The first chapter describes and presents the overall development context and status quo of online drama,and investigates the cultural implications of online drama from three aspects:product form,platform application and cultural attribute.Second chapter in the definition of participatory communication and value analysis,on the basis of the network the spread of the participatory researches in characterization and function,and summarized its interactive form and subject interactive,Shared awareness is high,the productive propagation characteristics such as strong,and further reveals the net spread the participatory have build ritualized carnival and the realization of the function of identity and cultural reproduction.The third chapter selects the online drama yanxi palace as the research sample,use the method of network ethnography,content analysis and in-depth interview of relevant samples,and summarizes the form of network cultural reproduction and explores the deep social and cultural psychology behind it through the investigation and description of specific problems.Based on this,the last chapter sums up the spread of the participatory culture reproduction function,from the perspective of cultural criticism of participatory spread to cultural production value and significance of the present,and at the same time pay attention to and put forward the participatory communication as a kind of self empowerment,threshold low cultural participation form,the audience in the process of cultural reproduction rights abuse may cause cultural variation and various culture,thus put forward for rational participation and the expression of desire.