Research On The Creative Communication Strategy Of Creative Products In Museum

The museum is the temple of human cultural heritage and intellectual achievements,displaying the traditional cultural connotation and the high value of history,culture,science and art.The improvement of popular culture is expected to provide diversified,informative and interesting cultural content.Museum by digging their own traditional resources and cultural connotation,in product development and dissemination domain to make a lot of trial and innovation,not only shoulder the responsibility of the library culture,also to meet the demand of the public,get more and more attention and recognition.Current museum wen gen products spread in our country is faced with the current situation of the creative thinking narrow,lead to serious product homogeneity,spread a single dispersed,target population targeted is not enough,not formed diversified products,brand and scale,the overall creativity is not enough,the sustainable development ability is insufficient.Backward part of the museum because of its idea and the limitation of the talent team is not sound,ignore the transmission means of keeping the pace with The Times,did not make full use of the advantage of the emerging media,the lack of contact with the public interaction,paper product market demand and product development present situation there is a serious imbalance between the whole text and industry and cultural industry has a huge market prospects and development potential,and therefore the spread of museum wen gen products and has become a pressing problem.This article is based on the theory of creative communication,taking the design and dissemination of museum cultural and creative products as the research object,exploring creative channels and models of cultural and creative products of the museum,and presenting trends,strategies and processes of creative propagation of cultural and creative products,transforming the development of museum cultural and creative products.The concept of innovation put forward new ideas for the development of cultural and creative products,especially in the field of communication.First,introduce the relevant theories of creative propagation of museum cultural and creative products,expound the meaning of cultural and creative products,explore the related theories and concepts of creative communication management,creative communication and communication elements,and emphasize the characteristics and role of communication elements;second,collect Information related to museum development,monitoring of new media dissemination platform data,and research methods for field visits to the museum's cultural and creative products.The survey results are analyzed from multiple perspectives and at various levels,summarizing and summarizing research data,and will be relatively mature.The development situation in foreign countries and the rapidly growing domestic development situation are separately combed and contrasted to find out the deficiencies in the development process of museums at the present stage,and the importance of developing cultural and creative products and creative communication is proposed.Third,the cultural creativity of museums is sought.Communication elements,discussing the process of creative communication,triggering from finding communication elements,selecting appropriate creative media,attracting audiences for the second time,stimulating audiences to participate in communication,collaborating on ideas and creating new communication elements,and monitoring the data in the communication process.Promote the upgrade of the next creative communication strategy One process to complete the construction of creative communication model;Fourth,four strategies for positioning strategy,resource strategy,experience strategy,and strategy strategy for the strategy of creative communication,combined with a large number of cases to illustrate the application,and discuss how to formulate a creative communication The positioning of good product communication,when it triggers creative communication,plans strategies for disseminating resources and methods.In the process of creative communication,pay attention to creating more interactive experiences for the audience and realize the innovation of the entire communication process.Fifth,from museums and designers.The perspective of the mass,cultural and cultural industries summarizes the significance of the creative propagation of museum cultural and creative products.The extended application of creative communication theory has enabled museums to improve their creative communication capabilities,and has effectively promoted the museum's innovation and transformation,shaping the museum's brand characteristics,meeting the needs of popular culture and achieving the sustainable development of museums.Transform the cultural and creative product designers' traditional development concepts,open up their horizons,cultivate their awareness of creative communication,and let more designers with innovative awareness and capabilities provide better traditional cultural products for the general public.Increase public awareness and interest in traditional culture,meet the cultural needs of the general public,enhance their cultural self-confidence,and enable more people to participate in traditional cultural communication to undertake the task of cultural heritage.It will help broaden the model of the cultural industry,increase exchanges and collaboration among various industries,inject new vitality into the growth of the cultural industry,promote the prosperity of the cultural industry,accelerate the pace of Chinese culture going out,and increase China's international influence.