Study On Path Of Television System Reform

Our TV system is a single system.“a single system”is a unique media system,but in fact its operating mechanism operating mechanism is operating in two-track system under a single system.“a single system” refers to the television are state-owned,the government alone to do."Two-track operation mechanism" refers to the operation of the television media use political advantage conferred by the State Ownership obtain income in the market,and use the proceeds to complete its task of ideology,namely "public institution enterprise management ".TV implement "public institution enterprise management "the two-track operation mechanism,based on institutional change theory of "path dependence" principle,the operation of television to market transition from planned economy,from the "ideological media" into "balance industry business media.TV institution itself institutions,while actively commercialized operation in order to obtain economic benefits.This dual vision in perfect operating mechanism,on the one hand television media agency as an ideology,completion of its ideological propaganda;on the other hand,television institution but also as corporate entities,to achieve its economic benefits.But the practice has proved that"institutions of enterprise management," the perfect idea of the theoreticallevel,at the operational level can not be both ways.Although this two-track operation mechanism structure breaking the shackles of the old system,the release of the economic attributes television institutions,promoting the development of the television industry.But its inherent logical contradiction,and in particular operations also showed a variety of conflicts,has become a TV development institutional obstacles.For TV has the dual attributes in terms of both political and economic attributes can be neglected,so how to handle the relationship between the two,breaking the "institutions enterprise management," the two-track operation mechanism becomes critical TV System.Based on the "enterprise management and institutions" dual track run formation mechanism to sort out,analyze the institutional basis and realistic basis Systems to build.Analysis of this mechanism inherent defects and television operation brought shackles and compare foreign television implement basic "Double system" and "Multiple system" in the attempt to break through the limitations of institutional reform of the television industry,to achieve system Reform-level design of the new path.