Reflections On The Enthusiasm For Short Video News Of Newspaper

In recent years,the development of the short video industry is in full swing.Under the short video slogan,the newspaper industry in the development of winter is enthusiastic and actively launches its own short video news content.Among the 671 paper media samples studied,318 newspaper media launched their own short video news content,accounting for 47.4%.However,the overall success of the paper media in the field of short video news is not satisfactory.The main performances are: the "28 effect" of paper media short video news development is obvious;the lack of dissemination of paper media short video news distribution channels;the paper media short video news profit model exploration has little effect.This makes it difficult for short video news to achieve the transformation and development of paper media.From the perspective of development conditions,the development of short video news in paper media is difficult: First,high-quality paper media short video faces multiple obstacles in brand construction;second,paper media short video news is difficult to become a user entry for paper media,and it is not possible to bring high-viscosity users to paper media.Third,paper media short video news can not bring supportive profit to the paper media.The three are the internal factors that the short video of the paper media cannot achieve development appeal.From the perspective of market structure,high-quality short video news producers,such as new media content producers,TV media and excellent paper media,have formed a winner-take-all situation for the short video news market;powerful emerging capital platforms,such as social media platforms,Commercial news applications and online video platforms have formed a coverage competition for paper media short video news,curbing the growth of paper media short video news.This is an external reason why paper media short video development is difficult to achieve.Paper media short video news can't save the newspaper industry,but short video news is still important for the development of some paper media.Short video news is a complementary form of newspaper business transformation,and an opportunity for the integration of traditional paper media and emerging media platforms.Short video news is of great significance to the shaping of the personalized image of non-marketing party newspapers and to the supplement of the profit model of some market-oriented newspapers.