Research On Audio-visual News Of Hunan Today By Mobile News Client

When the technical elements have revolutionized the way of news production and consumption,the rapid development of short videos and the spread of mainstream media into short video platforms have become an indisputable fact.The video writing of news information is imminent.Based on this video production context,with the increasing innovation of mobile network technologies and smart terminals,the simplification of video production technology,the increasingly carnival and visual trend of user information consumption,and the increasing competition of the media industry,Like other news clients of the media,Hunan Daily's mobile news client “Hunan Today” focuses on the production of audiovisual news,creates audiovisual columns,and will soon set up a group-level audio-visual center to continuously develop audio-visual news services.Following the communication concept of “Hunan Today”,“Promoting Hunan Image and Guiding Hunan's Public Opinion Positioning”,“Hunan Today” audio-visual news spreads Hunan with visually audible and beautiful information.In terms of content production,it focuses on the integration of production mains,PGC leads and multi-platform linkage,production of individual skills all media;builds a mainstream selection of topics,positive energy selection perspective and the people-friendly theme complement each other;formed Content features such as audiovisual events and networking of audiovisual information.In order to better implement these content settings,“Hunan Today” audio-visual news emphasizes communication strategies and expression skills: using visual symbols to generate beautiful dynamicportraits and vivid on-the-spot responses,constructing aesthetic and figurative news perceptions;making good use of visuals The vertical screen structure of consumption habits is convenient for users' convenient reading and fast information consumption;discourse focuses on the transformation from lecturing to dialogue,forming equal dialogue between the audience and the audience,and releasing the discourse power of netizens.However,the “Hunan Today” audio-visual news still has problems such as lack of self-made news,rough expression of content,lack of matrix communication effect,and single image construction in Hunan.Therefore,the introduction of visual recognition systems,integration of audiovisual symbols,building matrix communication,and adopting a diverse production perspective are the main measures for the future development of “Hunan Today” audiovisual news.