Exploring The Interface Design Of Social APP For Brand Image Promotion

The popularity of mobile terminals has promoted a structural reform of brand communication,and APP has gradually become an important tool for enterprises to promote brand image.As the economy develops rapidly,the relationship between people becomes more and more close,the APP is engraved with the “social” brand,as a result,social APP has more and more obvious advantages in many traditional communication methods,and has become one of the main tools for people to communicate and establish feelings.Compared with traditional communication methods,social APP is more integrated with brand culture and brand concept.Brand image has been well promoted and promoted through high-quality APP interface visual language.Firstly,this paper interprets the interface design and brand image development of social APP,setting aside the current situation of its good development,the potential problems affecting its development motive force are analyzed as follows,such as homogenization of interface design,fast-food development of social APP industry,lack of innovation and so on.At the same time,take Wechat APP and Soul APP as examples,this paper discusses the strategy of the linkage development between the interface design and brand image of social APP from the following three aspects:the orientation of brand connotation in commanding interface style,the co-development of VI image recognition and interface visual language,the interaction between interface differentiation design and brand image promotion,finally,Link APP is designed by combining theory with practice.Link APP is a kind of social APP,which is targeted at young users and has the main function of dynamic sharing and information exchange,through the understanding of the overall needs of consumers in social APP,in the process of constructing the functional system of Link APP,creatively add service functions such as peripheral recommendation and weather query to it,at the same time,the design principles adhered to include user priority,multimedia integration and star links,making the Link APP more emotional and human,and combined with the above-mentioned interface design and brand imagelinkage development strategy,strengthen the difference,intuition,interestingness and interaction of Link APP interface visual language.