Research On The Constructed Interface Design Of Art Museum Apps Based On Brand Image

The mobile Internet has subverted the mass media contact habit and reshaped the brand new communication model.In the transmutation of the media environment,the art museums App needs to innovate in due time,enhance the brand image to strengthen the connection with the public,and promote the mobile strategy to perfect the diversified structure of brand communication.Whereas art museum App,Which plays an important role for the mobile brand communication of art museums,is far from being fully deployed.It is that common problem of homogenization and brand weakness that not only reduce the user's use viscosity,but also prevent the good construction of the brand image.Therefore,it has theoretical and practical significance to study the interface design of the art museum Apps from the brand image vision.Firstly,through the combing and induction of related literature,this paper defines the related concepts of brand image,art museum app and user interface,and refines the explicit and hidden elements of the user interface that affect the brand image;in addition,through the research on the development mode,function status and interface form of the art museum Apps,this paper analyzes the current situation and existing problems of the mobile ports of the art museum Apps.Secondly,this paper analyzes the design method of interface visual image level from the perspective of explicit visual elements,such as icons,colors,fonts and layouts and so on;what's more,this paper analyzes the design method of interface user experience level from the perspective of implicit elements,such as user researches,functional scope,information structures,and interactive performances and so on.Finally,based on the existing research results,the paper conducts a practice about the interface design of the "Zhejiang Art Museum" App,hoping to enhance the user's interactive experience and the perception of the brand image.