A Study On Enterprise Website Image Design Brand Reflects

With the rapid development of information technology and the popularity ofnetwork technology，people’s social life is more and more closely linked with theInternet，Information transmission is entering a new era. Because the development ofthe network environment mature，The enterprise portal website can help enterprises tointegrate existing business systems，focus on the advantages of resources to providepersonalized service for customers, and create a good income channels for enterprises.Website design excellent can reflect enterprise’s profession characteristic, is thecarrier of a good corporate image, but also the epitome of enterprise products andservices. This requires not only professional IT technology, and participate in theenterprise identity. Facing the market competition, one of the key factors to win isconstruction on brand spread factor, management elements and its cultural mechanism.In order to strengthen the function of brand information communication, to achievecommunication brand in the network, the television or print media, must make theexclusive to one brand visual image. This paper combines theory with practice,discusses in detail how a brand from the enterprise angle to the web site for enterpriseimage design, so as to provide theoretical basis for the enterprise web designpersonnel, improve the brand image, enhance competitiveness.