Research On AR Gamification Design Of Tourism Guide APP Interface

With the deep integration of “Internet + Tourism Culture Industry”,the tourist app appears in different types of tours,helping visitors to enhance the travel experience and facilitate their tour experience.In order to optimize the shortcomings of homogeneity and single experience form in the use of APP in tourism guides,the concept of gamification design has entered the design process of the tour guides,which has influenced the interface design of the tour guide APP.This topic takes the beijing ulugu tropical botanical garden guide APP as the carrier to carry out relevant research.Firstly,this research was conducted by a field trip to the ulugu tropical botanical garden on the basis of tourism guide,gamification,interface design and other related theories.We summarized the botanical garden tour routes,cultural symbols and scenic spots markers,and sorted out the shortcomings of existing tourist guides that need to be improved.Secondly,through participatory interviews and questionnaires,we obtain the visual needs and expectations of visitors for the APP interface of botanical garden guides on the basis of the subdivision of visitor groups,extract the needs and feedback of visitors on the visual style and AR visual semantics tendency of the APP interface of botanical garden guides,and summarize the task guide of visual design of the APP interface of botanical garden guides.Outputing task guidelines provides an opportunity and a foothold for the introduction of gamificationbased design methods.Secondly,through Top analysis of the current domestic and foreign tour guide APP,we can use it as a reference for designing the gamification design of the botanical garden tour guide APP.Under the guidance of the gamification design method,outputing the gamification information layout of the botanical garden guide APP interface.Finally,we develop AR visual design of the APP interface of the Botanical Garden Guidance with the goal of task guidance,and take this as an evaluation scheme to evaluate tourists' satisfaction.The evaluation results show that the involvement of the gamification design method and the integration of AR visual semantics enhance the interest of the APP interface in botanical garden,and increase the interaction between tourists and tourist attractions.Therefore,the research topic has an important reference value.