The Method Research Of Smart Guide Design For Tourist Towns Assisting APP

Since the late 1990 s, the rise of tourism activities make tourism towns become the main object of tourists choose target area. However, It still exists all kinds of problems with guide design of tourist towns. With the growing popularity of smart phones, the chain of computer industry,includes software,smart hardware and mobile services,showing explosive growth. As one new way of tourism, Smart phone applications (Application, hereinafter referred to as the App) combined with information technology provide service for tourism activities. However App as guide assistant auxiliary guide offers visitors a stronger visual system design of tourist experience is still in the study. However the App as guide assistant auxiliary guide offers visitors a stronger visual system design of tourist experience is still in research. Based on this proposed in this paper introduces the App design of traditional advertising system, at the same time explore tourism small town is an intelligent advertising system design methods, aimed at improving tourists travel experience. Based on this the paper put forward to adapt to the new era of tourism small town is an intelligent advertising system design methods, in order to reach a goal of improving tourists travel experience.This study from "tourist basic needs ", "the current tourism experience" and "existing advertising system design problem point" three aspects, in view of the representative of resource-based tourism small town WU ZHEN, XIKOU and Beijing Wtown investigation and questionnaire research, discovery and summarizes common problems, put forward the direction as a design to guide design. Then put forward the research framework and with the "recommended travel route ", "systematic guide depending on the hardware and configuration mode" and "gaming experience respectively App" as the core of an intelligent guide design research hypothesis. Subsequently, as a research medium, Beijing Wtown as the target area of App auxiliary the guide design of tourist town. In the verification section of the research hypothesis, based on the Memorable Tourism Experience and the Technology Acceptance Model, respectively from the theory of "tourism experience", "App perceived of usefulness, perceived ease of use, the gamification(perceived enjoyment) " and "smart guide design experience" three aspects, design verification questionnaire, to make a research hypothesis to tourists experience play a positive identification. Finally, put forward the conclusion of research-smart guide design for tourist towns assisting App.Innovation point of this paper is to introduce the App as guide assistant auxiliary guide depending on the system design, and study the way and the design of the combination of these two methods, put forward recommendations include tourism cultural characteristics of the small towns, the tourism routes; Systematic design guide depending on the shape of the hardware, the presentation content and the way the guide depending on the hardware configuration of the rationalization of the trinity of tourism small town an intelligent guide system design method, a more three-dimensional provide information services for tourists, improving tourists experience.