Social-oriented Role Introspection

Media technology is changing with each passing day.In the discourse market,the public urgently needs information stewards.In the face of a change,the attributes of the media determine that it must assume social responsibility and voice is indispensable.Today,the media social responsibility and communication pattern has undergone tremendous changes.The media social responsibility report came into being.It is not only an interpretation and self-reflection of the social responsibility of the Chinese media in the past four years,but also a fulfillment of the future social social responsibility.The expression of a "compensatory" desire.This paper firstly compares the progress and deficiencies of China's media social responsibility report in the past four years,and puts forward some self-reflection problems on the media social responsibility reporting system.It finds that it has certain problems and deficiencies in its own quality and system construction.Shortly speaking,the problem and the similar phenomenon reflect the problem that the relevant unit media workers attach importance to the media social responsibility report and the quality and effect of the report.At the same time,through comparison with the corporate social responsibility report,it finds out the flaws and shortcomings of its existence,maiuly analyzes the media social responsibility report from the perspective of introspection,and finds that the disclosure of negative data and the analysis of external audience evaluation are partially missing.From the perspective of the government and the media,it puts forward some expectations for the future media social responsibility reporting system,in order to have a certain reference to China's media social responsibility reporting system,so that it can be stronger in the all-media society that will develop more rapidly in the future.Authoritative and credible.The innovation of this paper is mainly from the perspective of existing problems,vertical time comparison,horizontal media enterprise comparison,and thus discover the problems in the media social responsibility report.It also reflects the lack of media responsibility from the side,from the microscopic perspective to the whole A new attempt to study the social media responsibility system.