Analysis On The Interaction Of Brand Network Community Information Under The Interactive Ceremony Chai

The development of the Internet and artificial intelligence technology has broken the barriers of time and space,and the communication between people is no longer limited by the validity of time and space.The powerful connection of digital technology turns the imagination of "the Internet of everything" into reality.The leap of technology provides a broad display platform for the audience to pursue personalized development.In the era of new media,the status of media and audience has undergone tremendous changes just like the rapid leap of technology.Audiences are no longer just passive receivers of information.Instead,they are more involved and want to express themselves,pursuing social identity than ever before.Therefore,all kinds of people with the same knowledge and interest orientation are connected to form new communities.All kinds of brand communities are established through network technology,and brand communities are developing in full swing on the express train of Internet development.Huawei is a representative enterprise in the field of domestic mobile phone and communication.After years of development and the rise of Huawei’s fame,huawei brand network community is now represented by pollen Club.Through the support of various Internet platforms and spontaneous organization of fans,huawei mobile phone brand network community has formed a unique community ecology and extends outward.Information interaction in the community also plays a crucial role in the future development of Huawei brand.Based on Collins’ interaction ritual chains,Firstly,a questionnaire survey was made and the user characteristic portraits of network community members of Huawei mobile phone brand were drawn based on the interaction analysis of huawei mobile phone official weibo and the discussion data of pollen Club topic list.Secondly,under the guidance of the interactive ritual chain model,the information interaction model of Huawei mobile phone brand network community is constructed,and the results of information interaction are analyzed.On the one hand,the interaction within the network community of Huawei mobile phone brand generates group unity,individual emotional energy,social relationship symbols and moral sense among users.On the other hand,the interaction results from a macro perspective are obtained.It is found that brand network community will enable enterprises to listen to users more effectively and give play to and expand the power of the brand.Let enterprises correctly understand and grasp the dividend of brand network community and use it.Finally,focusing on the phenomenon of user silence,user loss and communication time difference in the network community of Huawei mobile phone brand,targeted solutions are put forward.One is to attach importance to the user’s thinking and enrich the community atmosphere.Second,to absorb new and new users,cultivate core users;Third,we should attach importance to the needs of users and improve the feedback mechanism.Period to other enterprises for reference and reference.