Design And Optimization In Data Analysis Of Enterprises Marketing Based On BIEE

With the web information improvement of enterprise used in all fields,the ERP of enterprise in used become more and more common and the amount of information is also growing at an alarming rate.The data for the enterprise is very valuable.However,it is important issue for us to know how the Enterprise to get valuable knowledge form the great quantity of data information in business data to guide their business behaviors.This dissertation is focus on the technology about data graphic visualization and OLAP which company usually concerned and combine the advantages of OLAP and Data Mining.Relying on the business day-to-day ERP system business data as the foundation,with excellent ETL extraction tools,the company's raw data integration analysis,and then solve their respective problems in the enterprise applications,to achieve the daily business analysis to enhance efficiency purpose.In this dissertation,the author first gives a detailed understanding and analysis of the needs of business management analysis,puts forward the idea of building OLAP multidimensional data mining model,and gives the scheme of establishing the model.Then it analyzes the structure,contents and methods of OLAP analysis,puts forward the establishment of data warehouse system and ETL data compilation process to meet the requirements;What's more,based on this,OLAP multidimensional analysis system based on BIEE(Business Intelligence Enterprise Edition)is designed and implemented,which enables the process of enterprise management to display the graphic visualization.After the completion of the whole system prototype,it proposes purposeful optimization opinions for important parts of the system and designs relevant practical solutions.Finally,during the operation of the system,several aspects influencing the system are fully tested to ensure the perfectness,accuracy and correctness of the normal use of the system.The platform has the features of combines the date warehouse techniques,multi-dimension on-line analytical processing,data mining techniques and data visualization technology;The multidimensional data model of OLAP is built,and the inflexibility,simplicity and uglyness of graphics in BIEE are made up by the development tools.Through the practical application in the enterprise,fully reflects the powerful function of the system,can provide strong support for the operation of the enterprise,to meet the actual needs of users in business analysis.