| The development of media technology has brought more possibilities to the news communication industry.It also provides a diversified perspective and changes the basic way for the audience to receive news and information.Aerial photography is a kind of image production method required for modern media communication.It is also a fashion lifestyle with broad mass base and great development potential.The uniqueness of the aerial perspective makes the manned helicopters and small aerial cameras naturally connected to the content reported by the news media.After the domestic and foreign media have adopted aerial photography as a new way of reporting,Sichuan Daily all-media cluster explored the formation of "multi-media,three-dimensional,all-round" communication pattern,from the production of aerial photography.It has created a report production mode out of the "UAV + Helicopter" method,in which two ways cooperate with and complement each other.Through the dissemination process of its aerial news,Sichuan Daily has summed problems accompanied by five aspects: disseminators,dissemination content,communication channels,audience and communication effect.It further analyzed the problems accompanied by these characteristics and countermeasures against the problems,and look forward to the future of aerial photography on the progress of science and technology and the gradual liberalization of national policies.This article consists of six parts.The first chapter focuses on the background,significance and research status of the topic,introduces the research methods and research content,and summarizes the innovation points,key points and difficulties of the research;Chapter 2 introduces how to apply aerial photography technology,that extends human vision into the air,to media and news reports step by step,and combs the development history of aerial photography under the background of media technology progress;Chapter 3 focuses on the case analysis method and the content analysis method.The aerial news production of the Sichuan Daily's all-media cluster is taken as a case study,and the actual production of aerial news is described by theproduction of aerial news content of both the drone and the helicopter.Chapter 4borrows the “5W communication model of Las Vegas",and analyzes its communication characteristics from the aspects of disseminators,dissemination content,communication channels,audience and communication effect;Chapter 5analyzes what the Sichuan Daily's all-media cluster is currently on the air based on"5W" characteristics;Chapter 6 puts forward the solution strategy according to the problems appearing in the previous paragraph,and analyzes the future development prospects of aerial photography. |
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