Study On The Marketing Strategy Of Disaster Recovery Software Of YJZ Company

Informatization technology is developing very fast in today's society.Informatization has been widely used in various industries to generate a large amount of data.Data as a resource plays an important role in social development.Data storage and backup has become an information system construction center.The key to the need.Correspondingly,how to protect the entire issue of data security has become the key to the country's sustainable development process.To this end,the state has attached great importance to data security issues and has conducted extensive research on this.The disaster recovery software market has developed rapidly in recent years.As a manufacturer of disaster recovery software independently developed in China,YJZ has had rapid development and market achievements in market operations for more than 20 years.Based on the marketing related theories such as PEST,SWOT and STP,this paper analyzes the macro environment and micro environment where YJZ is located.Through SWOT analysis,the marketing status and marketing problems of YJZ products were sorted out,marketing strategies were formulated,and the disaster recovery software market was divided by region and industry.It is recommended that the company adopt a selective professional market.The strategy focuses on large and medium-sized customers in East China,North China and South China,and identifies the market position of industry leaders.Finally,through the 4P marketing theory for YJZ company market positioning,the company has developed a reasonable diversified product strategy,price strategy,channel and promotion strategy,and at the same time formulated a number of measures to implement the strategy of YJZ company marketing strategy Implement implementation.Based on the research of the YJZ company product marketing strategy,as well as disaster for YJZ company provides a complete software product marketing solutions,as well as disaster preparedness in the software industry development and disaster preparedness software vendors provide the beneficial reference for scientific yesterday pin strategies,have realistic significance.