Study On The Present Situation And Countermeasures Of Chinese Original Cartoon Periodicals

As a morning sun industry,animation industry has driven the development of relevant industries with the excellent popularity in the 21 st century,creating considerable market value.In a global content,Japan and the US have already had a mature and complete industrial chain.By contrast,influence and scale of animation industry in China are slightly insufficient,especially for the immature originality.As a pillar in the animation industry,the cartoon can be considered as derivatives to guide animations,games and films,thus it is self-evident that it has the important status in the market development.It has the extraordinary significance for the development of animation industry to own the base of excellent original cartoons and prosperous original cartoon journals.In the paper,the author studies developmental status of Chinese original cartoon journals,analyzes and formulates feasible development countermeasures.The Original Object is Chinese Original Cartoon Journal,especially for journals of domestic cartoons with perfect intellectual property.Differing from domestic Cartoon Message Journal and Import Cartoon Journal,and Cartoon Journal with domestic and overseas cooperation,cartoon journal development in Hong Kong,Macao and Taiwan,the research range is set up as the mainland original cartoon journal.Due to the large differences,different areas also have a difference,thus it has no representative.The paper can be divided into six chapters.The core content is to study development status of Chinese Original Cartoon Journal and relevant countermeasures.Based on PEST and SWOT,the author analyzes external environment and internal advantages and disadvantages of Chinese Original Cartoon Journal from being macroscopic to be microcosmic,and also proposes specific developmental strategies.The introduction mainly contains research background,relevant concept,research methods,domestic and overseas research status,and innovation points.Then,the author introduces relevant early-stage preparations.Chapter two gets involved in macroscopic analysis.The author applies PEST model to analyze external environment for the survival of Chinese Original Cartoon Journal,including politics,economy,social culture and technical conditions.From the perspective of policy analysis,historical development analysis and big data analysis,the author presents the external “soil” for the survival of Chinese Original Cartoon Journal objectively,and relevant cases.Chapter five includes microanalysis.The author applies SWOT model to explain conditions of Chinese Original Cartoon Journal in current stage,including strength,weakness,opportunity and threat,etc.In the chapter,the author uses comparison method and case method to analyze industrial tendency,organizational structure,personnel level and market competition in Chinese Original Cartoon Journal vividly and meticulously,as well displays the current developmental stage and future developmental prospect.The author formulates some strategies in the chapter.Main contents include questions mentioned before.By combining with realistic national situations in China,the author formulates a developmental strategy with practical significance.In the chapter,the author summarizes above-mentioned results,elaborates existing problems in the development process of Chinese Original Cartoon Journal,and applies a questionnaire method to absorb opinions from primary consumption groups,so as to propose a series of developmental strategies.Chapter 5 is a practice study on how to make Chinese cartoons.In the chapter six,the author summarizes research achievements and proposes prospect for future industry of Chinese Original Cartoon Journal.