Research On The Development Strategy Of Guangzhou Dynamic Media Co.,Ltd.

Along with continuous deepening and promotion of market economy reform,China's economy keeps stable and accelerated increase situation,which provides powerful driving force and vital operation environment for the development of advertising business;through years of development of China's advertising business,the advertisement has been deeply popularized in people's daily life and economic activities and it has become an indispensable part.China's advertising business has already formed vast “red sea” market under the current economic system and the industrial competition is extremely fierce.In 2018,with annual increase rate of 24.2%,the total income of China's internet advertising reaches 369.4 billion RMB,but downward pressure of macroeconomy and insufficient confidence of advertisers leads to unfavorable conditions of advertising market.Aiming to the occurring vehement market competition,as a member of advertising business,Guangzhou Dynamic Media Co.,Ltd.similarly encounters challenges and opportunities.The development strategy problems of Guangzhou Dynamic Media Co.,Ltd.are researched in the paper.Strategic management is a dynamic management process that's to make significant decision related to the future development direction of enterprises on the basis of sufficient information and put it into practice.The research background and significance,domestic and foreign research situation as well as the research thought of the article is elaborated in the Introduction Part,the strategic management process of Dynamic Media is divided into three stages for specific discussion through PEST analysis method,Michael Porter's Five Forces Model,EFE matrix analysis,IFE matrix analysis,SWOT matrix analysis,QSPM matrix and other tools,which are stages of strategic analysis,strategy formulation and selection as well as strategy implementation and control.This is comparatively standardized and scientific process of enterprise strategy management,which has referential significance for ordinary enterprises and advertising business.It's demonstrated through research,integrative growth-type strategy as well as differential strategy is the most appropriate overall strategy and business strategy for the development of Dynamic Media;feasibly strategic implementation steps and emphatic implementation analysis are provided for Dynamic Media through focus on the enterprise strategy target so as to provide solutions for Guangzhou Dynamic Media Co.,Ltd.that's existing in the period of development bottleneck,and the paper is also with certain guiding significance and reference function for advertising business.