The Analysis And Research On Visual Elements Of Webpage Interface Design

With the rapid development and the popularization of Internet, information dissemination is undergoing changes, which alter from day to day. And the use of the Internet has become an indispensable part of learning, working and living in. The rapid development of the network drives the development of the website. As a carrier of information transmission, website is good at its propagation speed, range, and can be updated in a timely manner and interactive features so that it has become the most influential and communication tool. It not only synthesize the traditional design of the text, graphics, color, page layout and other visual elements, but also load with sound, animation and other multimedia elements in order to build a new platform for the exchange of information and make the information transfer more rich and colorful. Nowadays, whether it is business or personal, companies have set up their own website and the growth rate of the website is alarming. But how to make web talent show itself in the hundreds of millions of information, mobilize the visitors visual experience, attract visitors to the eye? Whether the Webpage interface design is good or bad directly affect the propagation of access and information of the people.The article analyzes the basic concepts, Webpage interface design, visual features, design principles and composition Webpage interface visual elements in details, and apply the knowledge related to art design, aesthetics, psychology to analyze visual elements on the structure Webpage interface for multi level. Besides, the author probes into the basic method of Webpage interface design process and the general rules. Based on the research on affective factors and Webpage interface visual elements on human interaction, the article analyzes the Webpage interface:innovative application of text, graphics, color, page layout and animation and other visual elements in Webpage interface design process, describes the influence of visual elements Webpage interface design of Webpage vision effect. At last, the article summarizes the limitations and future trends, explores how to make visual information of webpage interface design more reasonable and effective to communicate.