The Youth Subculture Of Video We-media

With Bao Zou Big News,one of the typical texts of the contemporary video we media as the object of study,this paper used the text analysis method and in-depth interview method to analyze the characteristics and resistance posture of youth subculture.First of all,it investigates the sub-cultural style of Bao Zou Big News.Secondly,it analyzes the presentation of youth subculture elements from the outside to the inside and from the rhetoric strategy to the narrative framework.Once again,it focuses on the behavior of the audience to study its sub-cultural posture of "soft resistance".Finally,the focus will be on the sub-culture was incorporated on the reflection of the new media era of sub-culture and the relationship between mainstream culture and sub-culture future business trends.The study found that Bao Zou Big News showed the subculture style such as "going ballistic","enjoying embarrassment","ugliness appreciation" and "playing low" and uses parody,collage,irony,anthropomorphic and other rhetoric to strengthen the absurd effect.At the narrative level,Bao Zou Big News conveys the general sense of anxiety through deliberate lack of narrative elements with city edge people as the characters.In addition,the audience is good at using emoji package and resisting the oppressive mainstream interest through entertaining self-mockery.Finally,the " Bao Zou Big News " to a certain extent,embodies the ideological inclusion and capital inclusion,not only from the young sub-culture to the mainstream discourse of the characteristics of compromise,but also has no disguised business temperament.