The Internationalization Strategy Of Domestic Mobile Phone Brands In The Background Of "The Belt And Road"

In recent years,the domestic mobile phone market has experienced rapid development and the market has gradually become saturated.For domestic mobile phone manufacturers,the domestic market competition has been very fierce.International expansion and opening up overseas markets have become a breakthrough for enterprises to seek further development.At this time,General Secretary Xi Jinping proposed the "The One Belt,One Road" great initiative,pointing out the direction for domestic mobile phone companies.The countries along the “The Belt and Road” are mostly developing countries and emerging economies.The mobile phone market is still immature,but the potential is huge,which is very suitable for the development of domestic mobile phone companies.From a realistic point of view,many domestic mobile phone brands have entered the “The Belt and Road” market,and have achieved certain success with their successful internationalization strategy.This paper will analyze the internationalization strategy of domestic mobile phone brands.First of all,this paper analyzes the development status of domestic mobile phones with relevant data,and shows that domestic mobile phone enterprises have internationalization conditions,and introduced several representative enterprises such as Xiaomi,OPPO and Huawei,which explains why Xiaomi and OPPO are selected as case analysis objects.Subsequently,this paper describes the “The Belt and Road” market environment,analyzes the market potential and the opportunities and challenges that the environment brings to the enterprise,paving the way for further analysis of the company's internationalization strategy.After the article,taking the internationalization of Xiaomi and OPPO as a case,this paper compares and analyzes the different strategies adopted by the two companies in the process of internationalization,and finally draws the relevant strategies suitable for the internationalization of domestic brands in the “The Belt and Road” market: domestic brands should Combine with the target market environment to conduct reasonable market positioning,select the appropriate market entry mode according to its own situation,pay attention to online and offline sales channels,select appropriate methods to increase product promotion,pay attention to market changes and adjust strategies in a timely manner.