The Cultural Pursuit Of Zhao Jiabi's Book Publishing

In 1930s,the publishing industry in China was in a golden period in which the private subjects dominated,and many intellectuals who were at the forefront of the times began to set up their own book publishing companies.Zhao Jiabi,as one of them,also tried to publish books to achieve his ideal aspirations.This article mainly from Zhao Jiabi's book publishing activities to explore his cultural pursuit.Based on the preface,postscript,letter,advertisement and other practical articles written by Zhao Jiabi in the process of publishing,the thesis expounds in detail Zhao Jiabi's publishing idea and aesthetic pursuit in combination with the specific publishing practice.Then it analyzes the cultural pursuit of this progressive scholar-like publisher.Zhao Jiabi's life-long publishing career contains the individual publishing concept,which permeates the various links of publishing,such as selecting topics,organizing manuscripts,publicizing and so on,and forms an inclusive feature.From Zhao Jiabi 's publishing activities,we can also find out his unique,beautiful and varied aesthetic pursuit,as well as his professional ideal of inheriting national culture,spreading foreign culture and promoting cultural exchange and integration between China and the United States.As an advanced intellectual deeply influenced by the new culture,Zhao Jiabi's book publication shows the style of literati and scholars who actively pursue progress.It shows a publishing worker's sense of home and humanism,which attach great importance to nationalism and the interests of the people,as well as his concern for the national conditions and people's livelihood and his noble moral sentiment based on people.These together constitute the cultural pursuit of Zhao Jiabi's book publication.This cultural pursuit is of great value in promoting the development of modern Chinese literature and promoting the progress of Chinese publishing industry.