The Cultural Pursuit Of Publisher Zhang Yuanji

The period of the Republic of China is the modernization period of the publishing industry.During this period, a large number of excellent editors and publishers appeared. Zhang Yuanji,the publisher,was one of the leading leaders.Exploring Zhang Yuanji ’s publishing thought is of great significance to the study of China publishing industry and the development of modern culture.The subject investigatedin this paper is Zhang Yuanji’s epistle, diary, preface and other applied text, which is different from the past, most of the academic circles focus on his research trajectory and educational activities of the study,thus a glimpse of Zhang Yuanji’s publication of cognitive and publishing ideas. From the point of view of"public intellectuals" to re-examine Zhang Yuanji, and to study his unique pursuit of culture. From the elegant art to the folk art,publishing motives from the pursuit of"personal immortal" to serve the community, adhere to the cultural guidance as the core, vigorously develop education books published, adhere to the unity of innovation and inheritance,with the publishing platform to display educational philosophy, regard focus on the country,human,nationality and social public affairs as their bounden duty and responsibility, which are highlighted Zhang Yuanji as a transition period of a public intellectuals have a valuable cultural pursuit, this cultural pursuit of the publishing industry alsohas an tremendous influence on the development of publishing industry and the construction of modern culture.