Reserch On Zhao Jiabi’s Editorial Activities And Editorial Ideology

JiaBi Zhao(1908-1997) is a renowned editor in the modern publishing field in China. He was born in a typical well educated traditional Chinese family. However, he also had study experience under the modern western education system which makes he not only has a solid academic background in literature but also very good at English language. In the year of 1932, JiaBi Zhao was known by the public as an editor and worked in both LiangYou Books company and ChengGuang Publisher company on an important role.After the year of 1949, he was once on the position of the vice general editor in the Shanghai People’s Fine Art Publishing and Shanghai Literature&Arts Publishing. In addition, he also was once the vice chairman of the Publishers Association Of China. He has made a considerably amount of contribution towards the developing and expanding of the China’s culture industry during his whole career life in editing by publishing many classic and well known books and magazines.At the time when JiaBi Zhao fist started working in the editing field,people prefer to do editing,printing and publishing all in one goal rather than break them down individually like today.Therefore,JiaBi Zhao’s practical editing has an significant feature, it can process and editing the content of a book nicely and also prepared it well for its sale performance later on during the market all at once. However, the study that is focused on the JiaBi Zhao’s practical editing and his concept about editing and publishing within the current academic field is not very systematic and too shallow. This article is based on the JiaBi Zhao’s practical editing theory and his whole career in publishing and diting.Then the answer to how and why his concept about the practical editing and publishing was formed in such interesting way will be fully analysed and lied out. Starts from Topic picking and Planing,then Writer’s conception and Books Promotion and finally discuss about the meaning of his practical editing and publishing theory in the modern society.This article consists of 7 parts. The introduction part is briefly talked through the researches that JiaBi Zhao was carried out including the how the researches were started, how did them carried out and what was found exactly.The chapter one is mainly about JiaBi Zhao’s practical experience during his editing career life,and his career was divided in four different stages.From how he was attracted to the editing to how did he go when he actually went into the real business and then moved on to talk about the discoveries he found during his work which all of theses show a clear imagine of how his own way of editing is formed along the way.The chapter tow is focused on the environmental influences,good educational background, the interactive activities JiaBi Zhao had with writers andpeople who really see the talent of JiaBi Zhao and helped him on his way to success. The chapter three described the JiaBi Zhao’s concept of editing from two main aspect which are topic picking and the importance of keeping topic picking in consistency. The chapter four illustrates JiaBi Zhao is respectful to book’s writer during his work by interact and communicate quite extensively with the writers in various way.The chapter five shows the diversity of JiaBi Zhao’s promotion techniques on book selling from three main aspects which are branding, advertising and promotion.The chapter six is the analysis of how JiaBi Zhao’s editing and publishing concept is actually applied in the modern publishing industry.