Study On Shanxi Image In The Context Of Environmental Communication

From the beginning,human beings have been inextricably linked with nature in various ways.The report on the party's 19,xi jinping,general secretary of made to clarify the relationship between human and nature: man and nature is the life community,the human must learn to respect nature,at the same time as development conform to nature,protect nature,to set up the correct ecological view and values,the sustainable development of the society,to promote the harmonious development of man and nature is one of the main tasks of building a modern society.Therefore,the importance of environmental information and environmental communication is becoming increasingly prominent,and the media is reporting more and more environmental events.The media can provide the audience with various levels of environmental information,explain environment-related issues,and supervise the implementation of regional environmental remediation,so as to meet the needs of the majority of the audience for access to environmental information,set environmental issues,and cultivate public awareness of environmental protection.Through the transmission of environmental information through the media,people form the image picture of the regions concerned with environmental problems and the consideration of ecological environment construction.The regional image is a "name card" of regional external communication,and the media plays a key role in the dissemination of regional image.Shanxi is in a critical period of transformation and development.On this basis,exploring the media's construction of shanxi's image on environmental issues can provide reference ideas for shanxi's image construction in the region and play a crucial role in spreading and improving the regional image.This article mainly to the People's Daily "," shanxi daily " surging news" three media as reference object,and for their four years in shanxi image creation environment for text and analysis framework,based on theenvironmental propagation theory,combined with the regional image related research,discuss the intrinsic logic of media regional image building,and puts forward Suggestions for the future media regional image building.This paper consists of four chapters.The first chapter mainly sorts out the concepts of environmental communication,environmental news and regional image,and explains the relationship among the three.The second chapter describes the selected environmental news samples of the three media in Shanxi Province and summarizes the differences between traditional media and network media in the presentation of shanxi images.The third chapter,starting from the frame theory,analyzes the form of elite discourse of traditional media and the expression of public discourse of network media,and expounds how old and new media work together to shape the environmental image of shanxi.The fourth chapter,based on the theory and sample analysis of the first three chapters,summarizes the current situation of the issue imbalance in the media construction of shanxi's image,and puts forward the "soft communication" development strategy for the future construction of regional image under the media environment.