Mobile Games Emotional Design For Female Players

This issue is about the research of mobile game design group for female players’ emotional experience. Nowadays mobile phones have become a daily essential supplies, at the same time, mobile games have become the swap goods which many people relax in their spare time, mobile games currently in the design field have been more and more people’s attention. However, the vast majority of research related video games often overlooked group of female players, couldn’t analysis of women’s emotional needs in-depth. The purpose of this paper is that depth study of female players as target groups for the mobile game emotional design content, to extract the emotional design elements of women’s mobile games, and analysis and description of these theories combined with practical work contributing to the development of female mobile game design.Based on the current research status at home and abroad, the paper started from women’s perception and psychoanalysis, thoroughly analyzed of relation between cognitive and emotional of women in the visceral, behavioral and reflective levels. These three levels are mutually reinforcing and complementary. On the instinct level, the author analyzed the emotional experience of the female players in the game world focusing on shape, color, texture in the game design, and then summed up design elements of mobile game on the level; on the behavior level analyzed emotional experience of female players in the game world from the mobile game’s features, understandability and playability, and then summed up design elements of mobile game on the level; on the reflection level analyzed emotional experience of female players in the game world focusing on " transferring of emotional information "and" interpretation of emotional information ", and then summed up design elements of mobile game on the level. Through these studies, the combination of theory and practice, to design a mobile game specifically for young girls called "candy bump".