Research On The Cultural And Creative Products Of Hunan Provincial Museum Under The Background Of Inheritance And Promotion Of Local Characteristic Culture

Great China,a vast territory,a long history,and a broad civilization.The Chinese traditional culture created and sustained by the Chinese nation in thousands of years of history is the root and soul of the Chinese nation's continuous development.With the development of China's economy and society,the Internet and new media are increasingly used,and different ideas and cultures are constantly colliding and communicating.It is urgent to deepen the understanding of the importance of Chinese excellent traditional culture.The local characteristic culture is an important part of China's excellent traditional culture,which will have a profound impact on political construction,economic construction,and especially cultural construction in the region.It is of great significance to further explore the value connotation of local characteristic culture,to further stimulate the vitality and vitality of Chinese excellent traditional culture,to inherit and promote Chinese excellent culture,to comprehensively improve the cultural quality of the people,and to enhance the soft power of national culture.Compared with other cultural units,museums have an important responsibility in inheriting and promoting local culture because of their special functions.The museum's cultural and creative products are an extension of the museum's exhibition function and educational function,and are the museum's "last exhibition hall".Therefore,studying the cultural heritage of the Hunan Provincial Museum under the background of the inheritance and promotion of local characteristics culture is of great significance for promoting the inheritance and promotion of local characteristic culture and further exerting the role of Chinese excellent traditional culture.Under the background of promoting the inheritance and promotion of local characteristic culture,this paper analyzes the status quo of the inheritance and promotion of local characteristic culture in Hunan Province,and takes the cultural and creative products of Hunan Provincial Museum as the research object,from Wenchuang product positioning,cultural and creative product connotation and representativeness.The marketing perspective of Wenchuang products and Wenchuang products,and the use of literature research methods,questionnaire survey methods,field survey methods and other research methods to study the current development status of Hunan Province Museum Wenchuang products,found that Hunan Provincial Museum Wenchuang In the process of product development,there are problems such as low integration of cultural and local cultural products,inaccurate positioning of cultural and creative products,and single marketing methods of cultural and creative products.The reasons for the problems are analyzed: related systems and traditional concepts,local characteristics Cultural resources development faces difficulties and related professional talent shortages.On this basis,specific and feasible measures are proposed for the Hunan Provincial Museum's future development museum Wenchuang products.Based on the social development trend and the cultural needs of the public,this paper proposes relevant suggestions for solving the problems existing in the development of cultural and creative products in the Hunan Provincial Museum.It is better for the Hunan Provincial Museum to create more museum cultural and creative products with local cultural characteristics.Promoting the inheritance and promotion of local characteristic culture has certain reference significance.