Research On The Causes Of The Popularity Of Tiktok And Its Healthy Development

In recent years,mobile short video has become a content consumption option for more and more people,and various short video APPs are in a blowout trend.The TikTok,which was initially positioned as a "music short video community focused on young people,"came to the fore in fierce competition and became a dark horse in the short video industry.This paper analyzes the causes of be well received the TikTok and the problems caused by the extremely popular and to explore the countermeasures for its future development,in order to bring reference and enlightenment to the healthy development of Chinese mobile short video.This paper first analyzes the background and development process of the TikTok,that is,in the development tide of mobile short video formed by the joint efforts of technology,policy and capital,the TikTok quickly captures the market while continuously improving its product functions.The rapid rise of the TikTok has aroused great attention from the industry and the academic community,and has analyzed the reasons from different angles.This paper mainly analyzes the positioning and design of the TikTok products,the production of video content,and the promotion of products.It is believed that the main reasons for be well liked:accurate product positioning in the early stage,interface simplification and easy-to-use product design,cool and interesting video material,more professional music video software,cool and interesting video material and decentralized traffic distribution,multi-layer nested fission propagation mode,"Online + offline" combined promotion.At the same time,the author uses a semi-structured interview method to comb the user experience through in-depth interviews with the TikTok users,test and verification the conclusions obtained from the qualitative analysis.With the development of products,it is bound to expose related problems.by he author pointing out the problems of homogenization,vulgarity,entertainment and frequent violations in the TikTok.Thinking about the healthy development of short videos from three aspects:government,platform and users.At the same time,it also pointed out the efforts made by the Ti kTok in the improvement and governance of the platform.In the future,short video want to develop long-term and healthily,It requires the government to reasonably guide in the light of its general trend and the platform should actively improve its advantages and eliminate its disadvantages.At the same time,users should strengthen self-discipline and improve their quality.