The Innovation Of The Ordinary Travel Programs Discover New Guangxi

In recent years,under the impact of various major variety shows,guest experience tourism programs have become a new trend in the development of tourism programs.On the basis of the original form of tourism programs,these programs draw lessons from the experience of reality TV programs and combine scenery display with humanistic feelings and entertainment links,which are favored by the audience.Star experience tourism programs have been popular for a period of time,full of TV screens,but the excessive pursuit of entertainment makes the programs go to extremes,which arouses the disgust of the audience.At this time,there is a need for a new form of tourism program which not only conforms to the aesthetics of the audience,but also conforms to the mainstream values of society,so the ordinary tourism program came into being.Ordinary tourism programs in mainland China currently have a small number of Star Channels,mainly in a few local television stations.The programs mainly focus on regional characteristics and regional culture,and use the form of ordinary guests to express.ordinary tourism program takes ordinary people as its main role,combines the original appearance of ordinary people with the theme of the program organically,and constructs the program framework by means of real content and fictional expression of rules.The audience not only regards ordinary people as the epitome of ordinary people's participation in tourism activities,but also interacts with the program group through social media,thus realizing the "carnival of the whole people" in a certain sense.Certain Carnival qualities.This paper will take Bakhtin's carnival theory as a research perspective.Firstly,defines the concept of ordinary tourism program,combs the development track and current situation of ordinary tourism program,compares the characteristics of ordinary tourism program Discovery of New Guangxi with the connotation of Carnival theory,and finds that carnival theory has profound influence on such programs and contains the spirit of free and equal dialogue.It also guides the occurrence and development of ordinary tourism programs.On this basis,it further explores the carnival characteristics of Discovery of New Guangxi,points out the innovative characteristics of this program from the aspects of form,content,income and aesthetics,explores its existing problems and shortcomings,and puts forward innovative development strategies.The theory originates from practice.This paper will take Guangxi Satellite TV's Discover of New Guangxi as an example,analyze and compare the specific cases of other ordinary tourism programs,combine the research methods of communication and sociology on the basis of Carnival theory,and take the principle of "stone of other mountains can attract jade" as the principle to realize in-depth study ofinterdisciplinary reference in order to make people better.Understand ordinary tourism programs,and can contribute a little to the development of such programs.