Research On Audience Subjectivity Of Video Blog

In the process of social development,human beings constantly gather wisdom to create various tools and methods to improve the efficiency of information production and information dissemination.Under the cohesion of human wisdom,media technology speeds up the pace of development.The form of information communication has experienced from the oral age to the present digital new media communication from the text,printing and electronic communication.At the same time,diversified forms of information communication also enrich the way of human receiving information.With the rapid development of the Internet train,human life has made a qualitative leap.At the same time,the world has become an infinite connection and more development A new world of possibilities.As a new media form in the new media era,video blog has experienced the development of blog and podcast.Its appearance makes up for the single text communication form in the blog stage and the mobile audio communication form in the podcast stage.Each new media always strives to meet the needs and expectations of the audience.Therefore,video blog to a greater extent To meet the growing needs of the audience.Video blog(vlog)is a more comprehensive form of audio-visual combination of communication for the audience in the virtual space to show one after another different and fresh "real" life.Video blog(vlog),also known as online video journal,uses mobile devices to shoot materials from the first perspective,with later clips,background music(BGM),subtitles and so on,to finally present a complete life video record.The audience has received a large amount of funny and entertaining information in the current hot short video.Under a certain degree of "aesthetic" fatigue,video blog is emerging in the video field with its significant characteristics of life and authenticity.Compared with the connotation of traditional audiences,the connotation of new media audiences is more abundant.The audiences realize the expectation of being the "subject" of the audiences at present,and show their own subjectivity characteristics.As a new media form in the new media era,video blog has built a different presentation field for the audience's subjectivity presentation.The progress of media technology has changed the way of human participation in practice,breaking the time and space with the help of technology.The emergence of video blog combines the visual and auditory communication effects to make every audience become the participants of the event.At the same time,it also has a certain impact on the audience subjectivity.The return of the audience subjectivity is the strongest and the most beautiful response to the mass communication and media ecology.This study focuses on the audience subjectivity of video blog.Through literature research,questionnaire survey,case analysis and observation,it is found that the audience of video blog pays attention to and watches video blog in order to relieve the pressure of reality,acquire knowledge,meet the needs of social,and voyeurism,and presents positive subjectivity characteristics in participating in video blog object activities Through the independent choice of video blog content,platform,blogger and interactive form,as well as the subjective initiative embodiment of active participation in video blog activities such as interaction and decoding,and the creativity presented in the intervention in video blog object activities,the audience subjectivity of video blog is presented in turn.The subjective presentation of the audience of video blog responds to the characteristics of the audience as the main body in the new media environment,and proves to everyone that in the process of the development of the audience as the main body,it has become an active audience with the characteristics of subjectivity.