Study On The Transition Development Of Old People Broadcasting From The Visual Angle Of Audience Demand At The Age Of Converging Media

At present,the aging trend of population in China is increasing,and China has currently the largest aging population in the world.The life quality assurance and ever-growing demand for the daily life of aged people have become a new focus of social attention.With the rapid development of new media technology,the traditional old people broadcasting has been greatly impacted due to the advantages of youthization,rapid communication and diversified propagation channels of the former,which leads to an adverse situation of serious audience loss,delayed technique update,and deteriorated financial condition.In order to understand the needs of aged broadcasting audience,to investigate the reasons of audience loss,and to explore new ways for the development of old people broadcasting,this study takes the transition development of aged people braodcasting in the era of converging media as a research object,and takes the broadcasting program of "Fenglin ManBu" of Hubei Radio and Television Station as a typical case,uses methods of literature review,questionnaire survey and case analysis,to analyze and explore the content,form,and channel of old people broadcasting.This study aims to grasp the innovative development characteristics and communication path of old people broadcasting in the media era,to enrich the existing research dimensions,and to provide valuable reference for future development of the elderly broadcasting.It was found that in the era of converging media,the number and quality of the original single output broadcasting are far behind the needs of the aged people audience.Modern aged people pay more attention to spiritual culture and humanistic care,and are more active in facing and trying new things.Modern broadcasting for the aged has a huge demand for audience and multi-dimensional spiritual satisfaction,while the era of converging media has broadened the media presentation form.By using the "broadcast+technology" communication mode,taking the advantage of radio braodcasting,enriching new technology and new communication means and methods,disseminating authentic information with internet thinking and audience thinking,attracting the aged audience with thoughtful and warm services,we aim to improve the propagation and impact of traditional broadcasting,and fulfill the responsibility and mission of"understanding,guiding and serving the masses".