The Convergence Between Broadcasting Media And New Media

When the wave of science and technology coming to us, we have no choice but be influenced by it. The technology is changing our life, and also our social activities. The new media is being developed with the science and technology. From the newspaper to the mobile Internet, the technology is changing the way of the media industry.In 2012, which is called the new media year, the mobile Internet becomes the new hot spots. The mobile Internet platform provides a new channel for broadcasting. The radio market is changing.When we talk about the "media convergence"of traditional media and new media,how do we change the visual and sound effects in practical?How do we challenge the traditional media’s new strategy?The paper is based on the Broadcasting media which is one of the traditional media.Besides,the paper put the "Radio and new media integration" as the background, and then it regards MaQing Timewhich broadcasted with news comments from the FM106.9 as the design objects. What I do is to redesign MaQing Times WeChat platform.My research is through with the methods of literature research,case analysis, SWOT analysis, data analysis and questionnaireanalysis, and also from the means of the framework, text, data, channel and marketing. To the end, we can see the purposes on these changes.The first is MaQing Time’s WeChat is be well spread, the second is the interaction on MaQing WeChat platform is be increased, the third is the rate of audience is on rise.In conclusion, we can try to explore the new way about the revolution between broadcasting media and new media.