Research On Communication Marketing Of Nijigen IP Localization

With the advent of the Intellectual Property(IP)era,a large number of original IP content has emerged in China.Thanks to the development of the Internet and technology,IP content can be quickly and easily attracted fans through online communication.The Nijigen IP occupies a place in the global IP environment.The China's Nijigen IP were deeply affected by the external Nijigen IP content and marketing due to the late start,which leads to China's Nijigen IP were still struggling to explore the road of development.This paper analyzes the current situation of China's Nijigen IP,and takes some well-known Nijigen IP as examples to summarize the problem of Nijigen IP in the development stage of China,and summarizes several suggestions based on the actual experience and interviews with relevant personnel of IP Company.This paper was divided into three parts.The first part is the introduction,including the purpose and significance of the topic,the review of related researches,and the methods and innovations of this paper.The second part definite the meaning of Nijigen IP by analyzing the cases of Nijigen IP in China's market,and analyze the marketing strategy of Nijigen IP and the feedback of the audience.The third part raise the problems from the perspective of communication and marketing according to the Nijigen IP operation.The fourth part give suggestions on the issues studied in the full text and the interview content,and the expectation of the future development of China's Nijigen IP.