Research On Development Strategy Of Dalian Radio News Broadcast Offline Activities

With the further expansion of the continuous development of market economy system and new media, traditional media constantly searches for new ways to deal with a wide range of market demand. As an important way to strengthen the interaction between traditional media and external society and target audience, offline interactive activities have gradually drawn radio stations’ attention. In other words, enhancing program quality only is not enough to cope with a new round shock from another media like television and internet. Radio station can earn one position only if to expand the scope of business and transmission channels, to carry out multiple offline activities and to truly realize online and offline combination.After a long period of development, offline activities of Dalian Radio News Broadcast have reached a certain level and have changed a lot in form, content, and duration, etc. Moreover its position in daily operation becomes more and more important and it involves more and more capital and human resource. However on the scope of the whole country, Dalian Radio News Broadcast’s offline activities are still at its very first stage and face lots of problems no matter in content, operation or cooperation. These are all the difficulties which have to be conquered in future.Starting from offline activities of Dalian Radio Station, this paper goes though the development of news broadcast offline activities. By analyzing single cases held by Dalian Radio Station these years, the author summarizes the general pattern of Dalian Radio News Broadcast offline activities, finds out the existing problems and factors that restrict its development, and tries to look for the tendency and strategy of radio broadcast offline activities from different perspectives.