| H5 is the world's recognized abbreviation for HTML5 and is the fifth version of the HTML(Hyper Text Markup Language)standard.The application of H5 technology represents a technological innovation and has also ushered in the emergence of new forms of communication.The emergence of H5 news has enriched the visual presentation and dissemination of the news of the two sessions,while at the same time diluting the seriousness of the traditional two-party news.It conveys the two sessions of information to the audience in a cheerful entertainment atmosphere through the visual presentation of images and texts.The addition of interactive ideas has brought the audience closer to the news of the two sessions and immersed the audience.The H5 news visual narrative of the two sessions is mainly based on the audience.The content selection is close to the daily life of the audience.The content presentation realizes the audience participation,which enhances the influence of the audience experience in the news production of the two sessions.This paper adopts the case study method,through the analysis of the high-quality 2018H5 news works selected by the national party media information open platform,and draws the visual advantages and disadvantages of the H5 news works of the two sessions.In the fourth chapter,the paper points out that the H5 news works of the two sessions focus on the audience's audio-visual feelings and emotional infections.Through the various combinations of video and audio images and texts and pictures,the two sessions are presented from the audience experience.The insertion of interactive elements in the H5 news works of the two sessions enhanced the interest of the news itself and stimulated the social interaction of the audience,which contributed to the fission spread of the H5 news works of the two sessions.The H5 news of the two sessions has won the audience's love,but with the increasing proportion of H5 news in the two sessions of the two sessions,its drawbacks are also revealed.In the fifth chapter,this paper points out that there are a large number of plagiarism between the two H5 news works,and the news content logic is fragmented,the news content is fragmented and the technical defects cause the audience's visual experience to be limited.The existence of these problems has seriously affected the communication effect of the H5 news of the two sessions and hindered the development of the H5 news of the two sessions.Thesixth chapter of this paper proposes the above-mentioned shortcomings in the visual presentation of H5 news in the two sessions.The media should adhere to the correct content orientation,adhere to the creative driving content and establish a professional visual communication team to adapt to the trend of multimedia convergence development,and adhere to the audience.Output more quality two-part H5 news works. |