A Study On Visual Communication Of News Products Supported By H5 Technology

H5 is the nationally recognized abbreviation of HTML5,and the fifth normal version of HTML(Hyper Text Markup Language).In the mobile Internet era,H5 news products become an important form of innovating news reports by traditional media.Especially from 2016 to 2017,HTML5 news products appear as quickly as bamboo shoots after a spring rain.H5 technology not only represents a new technology means,but also endows the wider development and brings a brand-new perspective for the research of visual communication.However,developments come together with problems.There are a large number of problems in the development of H5 news.In the new media era,how to optimize the visual communication effect of H5 news products has become the focus of attention both in academia and the industry,and also a key point to be solved.H5 news products,as a form of innovation,are worth being deep researched.Up to now,however,relative researches on H5 news products are rather scattered.Meanwhile,few scholars have discussed it from the perspective of visual communication.Therefore,through the innovation on research perspective,this paper studies the new media form of H5 news products in terms of visual communication.First,the concept of H5 technology and H5 news products are defined respectively,and the development of visual communication is reviewed.Second,combining with the cases of H5 news products,this paper,based on visual language,visual scene and visual narration,makes a detailed summary of the visual communication characteristics of H5 news products,and innovatively summarizes its characteristics including "rhythm sensation","illusion of immersion" and "interaction".Third,this paper focuses on the application of visual communication in H5 news products,selects 74 H5 reports in the 19 th National Congress of CPC voted by the Common Platform on the Media for Party Affairs of People's Daily.It analyzes the characteristics of its visual communication from content and form,and finds the problems of H5 news products in visual communication in combination with user satisfaction survey.Fourth,with the help of case analysis and user satisfaction survey,this paper points out the problems of H5 news products existing in visual communication.And the optimization countermeasures are put forward including clearing “visual”,drawing support from “visual”,creating “visual” and conforming to “visual”.The paper focuses on the visual communication characteristics and the practical application cases of H5 news products,hoping to make regular induction by cases so as to serve the news and communication industry.This paper carries out the research by case analysis,questionnaire survey and content analysis,proves the views by Gestalt Vision Theory.Through the application of research methods and theory,this paper owns rich and reasonable contents.