Research On Visual Communication Of News Products Based On H5 Technology

HTML5 represents the 5th significant amendment to the Hyper Text Markup Language(HTML)standard.The application of H5 technology stands for a technological innovation and facilitates the emergence of new forms of communication.The emergence of H5 news products has enriched the visual presentation and dissemination of news,making them less serious than traditional news.Since H5 news products are presented visually by combining texts,images,animation with technology,they are delivered to audiences in a pleasant and entertaining manner.The interactive creative elements used in such product narrow the distance of audiences and news and make audiences immersed in them.At present,experts and scholars' research on H5 news products is mainly focused on applications and development trend.This article starts with visual communication and enriches the research fields of H5 news products.In this paper,H5 news products' visual presentation features and limitations are summarized by using the text and case analysis methods to analyze 116 Netease H5 news products released from September 2018 to March 2021.In the second part of Chapter Three(Research Results),visual communication of H5 new products' visual signs,sense of immersion of audio-video space,and interactivity of visual narrative are analyzed.H5 news products' visual communication characteristics are evidenced by relevant cases that are deeply analyzed.It has been proven that H5 news products have a perfect command of the symbolic meaning and color emotion of visual signs,integrate and compare news contents in a distinct manner,and pay attention to audiences' audio-video feelings and emotional appeal,make news more interesting in terms of visual narrative interactivity,with audiences' experience as a starting point,motivate audiences' social sharing behaviors,and prompt H5 news products to go viral.Based on an analysis of the visual communication features of 116 H5 news products,the third part introduces the application of H5technology's prominent intuition,immersion and interactivity features to different types of news.As the most favorable visual form is chosen according to news contents,the news spreading features reflected by different forms can be “the icing on the cake” to the presentation of contents.Only with the help of a particular carrier can good contents' core information be conveyed accurately.With the emergence of more H5 news products,their shortcomings also appear.It is pointed out in the fourth part that H5 news products have some problems,e.g.a number of them are of weak news attribute;news of the same type is presented in a homogeneous way;news contents are fragmented and cut apart illogically;and audiences have limited visual experiences due to technological defects.These problems have a strong impact on the spreading of H5 news products and impede their development.For this reason,the following improvement strategies are put forward in this paper,with a view to overcome the shortcomings of current H5 news products:(1)media should focus on contents and follow the fundamental principle of “forms serve contents”;(2)a professional H5 news production team should be established and members of the team should have definite duties to drive contents based on creativity;(3)attention should be paid to the integration and deep understanding of news contents;and(4)concepts should be updated so as to have the courage to try new technical means to optimize H5 visual presentation pictures and work out better H5 news products.