Research On News Inversion Phenomenon Under The Environment Of "We Media"

With the rise of the Internet and mobile media,efficient fast food news in the era of mobile reading is favored by more audiences.In the current situation where the speed is improved in a timely manner,the quality of news is being severely tested.There are endless fake news and news reversal drama.Due to the development of "we media",the traditional mode of news communication has been changed.The characteristics of "we media",such as decentralization and anonymity,have provided a stage for news to reverse in the process of communication,and fake news has also been rampant.This paper takes typical cases of news inversion selected by media and the public in the past five years(2014-2018)as the research object,and summarizes the basic text features and main types of news inversion through content analysis and case analysis methods.This paper is divided into seven chapters to study the phenomenon of news reversal.The first chapter is the introduction,which briefly summarizes the research background,significance,research methods,research innovation and research summary related to we media and news reversal.The second chapter summarizes the common characteristics of news inversion through the analysis.of news content,and finds that the reversed news mainly comes from "we media",and the topics focus on the social issues that are easy to attract public attention,and the labeling and stigma are serious.The third chapter,based on the theory of news subjectivity and news planning theory,divides news inversion into we-media planning/non-planning inversion,mass media planning/non-planning inversion,mass media leading,public opinion leading,official and private media cooperative inversion.The fourth to the six chapters in this paper,based on the news the subjective,combined with media bias,group polarization transmission theory,analyzes the causes and effects of news reversals,and the main body to avoid news inversion can implement measures,including the news business level,news audience level,medium technical grading to circumvent measures,etc.In the Chapter 7 we summarize the research and makes theoretical discussion on the deficiencies of this research.