.1990 Years, Media Research, The Return To Hard News From Soft News

The thesis reviews the change of content structure of China media from the late 80's in 19th century to the middle and latter half of the 1990s, especially the return from the soft news to the hard news. Let us see the relation from the media content to social development. In this paper, all kinds of history of news works are researched. But they don't elaborate and analyse this process. Consequently, the thesis has tidied up the development of news systematically at this time. It also has been comprehensively reviewed and discussed that how the content of China media has changed along with the age (the return from the soft news to the hard news) that is unspecified all the time, and the transitional reason from the angle of the distribution area of news, method, meaning, meeting the requirement and the spread technique and method.The thesis has analysed a number of problems: First, the phenomena and reason that the soft news are all the fashion; Secondly, in the second half of 1994, the comedown of the soft news in large-scale; Third, the return from the soft news to the hard news in the mid 1990s. Fourth, the return has the influence on the China media. Because there is a strong relationship between the return and"on the basis of the hard news"of the West China City Newspaper, so this dissertation has focused on the Practice and innovation of the West China City Newspaper.Looking from the historical perspective, the analysis has tidied up the news facts, proved by a experiment, and has important theoretical value for the development of China media after the reform and opening-up; At the same time, it has very important practical-significances that how media relied on its own effort to influence and propel the society forward.