| In today's era of information dissemination network, a lot of news and information is reported through the network platform and fermentation, causing widespread concern in society, the combined effects of many factors make the news communication field generated news inversion phenomenon.This study of existing research of summing up, as well as news events characteristic of induction, to the next news inversion phenomenon is defined as:It refers to a news event was reported in the early stages, will spearhead public opinion focused on the party,However, in-depth coverage of the event continued, the process is more truth objectively and comprehensively presented in several mainstream media tilt in different directions,And showed initial attitude diametrically opposed, and finally to news reversed phenomenon.From "foreign guy hit Aunt" news event in 2013 was beginning, this phenomenon often occurs, and there is growing trend.In the second part of the paper, the present study first from news releases, news content, news dissemination process, the people, public opinion changes in five aspects of the news inversion phenomenon exhibit characteristics.Priority network platform release; drawn from a variety of civic news; tortuous reported continuously repeated; wide dynamic active participation; more rational deep reflection is its most remarkable feature five to news and other phenomena separate.In the third part, from communicators, dissemination of content, distribution channels, audiences and disseminate environmental analyzes five explores the reasons for the news inversion phenomenon.From multiple angles journalistic professionalism, environmental information dissemination, opinion leaders, officials and the public discourse, arising from either party and ideology department and a full range of analysis of the causes, but also from the public, social and other broader vision analysis innovatively and research.In the fourth part, the study explores how people should treat news inversion phenomenon.First, the news media should adhere to journalistic professionalism, enhance the professionalism and quality of professional ethics, and earnestly fulfill their social responsibilities, correctly guide public opinion.Secondly, the audience must improve their ability to media literacy and information processing. To make full use of the audience from the media platform, should establish a sense of responsibility, not blind obedience, do not follow suit, it should develop rational analysis and ability to think independently, rational view of news events.Again, the relevant departments should strengthen the public journalism education and media literacy education to enhance self-media users morally binding.Throughout the entire thesis can be seen, today's generation and dissemination of environmental news network inversion phenomenon is not secret Separable, with a distinctive character, but also the result of many factors in the media, civil society and other combined effects.We should be in an objective and rational vision to see news inversion phenomenon, while avoiding disadvantages also need to force the parties to play an active role. |
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