Research On The Image Design Of TV Sports Hosts From The Perspective Of Prototype Theory

Today,when traditional media and new media are integrated,TV is still the medium of choice for most people to learn about sports and watch sports.With the continuous popularization of the concept of national fitness,the humanistic significance and economic and industrial value of sports have gradually become more prominent.People's awareness of sports is not limited to physical fitness,but also hopes to participate in more spiritual enjoyment.The TV sports host is the most direct participant and practitioner of the program.The host's image represents the overall image of the sports program.The host can be accepted,recognized and loved by the audience,and the program is determined to some extent.Vitality in the minds of the audience.However,China's TV sports programs started relatively late,and the overall quality of the sports program host team is relatively weak and lagging.There are a series of problems such as unclear positioning of sports programs and their own,and vague understanding of their internal and external images.The image of the host is not only the promotion of the overall communication concept of a channel and a program,but also the construction of the aesthetic consciousness level.The aesthetic expectation and emotional identity of the audience will also be affected accordingly.These problems will seriously affect the image of the sports presenter and the quality of the show itself.This paper uses prototype theory to summarize the prototype image suitable for TV sports host,and then realize the organic integration of the two,In this way,we can find the meeting point,draw on the useful ideas about the prototype theory,and then design the image of the host.And from the perspective of audience identification,the author analyzes and discusses several factors of the host's image construction and the audience's identification process..Based on the prototype theory,using the advanced experience of foreign ESPN TV station and domestic CCTV-5 sports channel as reference and reference,Combining the training process of famous sports presenters at home and abroad,as well as the specific analysis of its current status,the design and design of the prototype image of the host is planned and designed,and it is used in practice to achieve the organic unity of theory and reality.