Research On The Problems And Development Strategy Of Network Short Video APP

In the new media era,with the arrival of mobile 4G network,the popularization of mobile intelligent terminal(mobile phone,tablet PC,etc.)and the constant updating of social platform software,the short video APP has already become familiar to the public.At the same time,with the increasing number of mobile phone users,the frequent updating and upgrading of online short video Apps,made the use of short video APP has been expanding rapidly.The short video industry has gone viral.Among them,whether it is Sina's "Miao Pai" or Meitu's "Mei Pai",or the late-comer "Kuai Shou" and a series of short online video Apps,such as "Tik Tok",which focuses on 800 million users,most of the video is "second" as the length of the unit,which breaks the "minutes" as the length of the traditional video rules,proclaiming the short video "seconds time" arrival.Based on the theories of mass communication,sociology,economics and journalism,this paper adopts the methods of documentary research and case analysis,mainly aims at the network short video APP's question and the development strategy carries on the dep th analysis,summarizes the network short video APP development present situation and the characteristic,based on the analysis of the problems still existing in the development of short video APP,this paper puts forward relevant countermeasures and solutions according to local conditions,and probes into the sustainable development road of short video APP,in order to be able to short video industry practitioners play a certain role in help ing.The full text consists of five parts: the first part is the introduction,the background and significance of the topic,a brief understanding of the current research status of online short video APP at home and abroad,the definition of related concepts,at the same time,the research method,theoretical basis and innovation in the research process are intr oduced;the second part(the first chapter)mainly combs the development course and thepresent situation of the network short video APP,carries on the macroscopic description to the current domestic network short video APP development situation,it also tries to clarify the classification of the current network short video APP from two aspects,the function attribute and the camp to which they belong;the third part(the second chapter)mainly introduces the network short video APP as a social platform software,its own content,audience and the effect of the remarkable characteristics;in the fourth part(the thi rd chapter),taking "Tik Tok",one of the most popular short video APP on the internet,as an example,and combining with the theory of communication,the author and receiver,content,channel and effect in the "5w" mode of communication are analyzed respect ively a series of problems and disorder in the development of short video APP are summarized;the fifth part(the fourth chapter)aims at a series of problems and disorder in the development of short video APP on the internet,and from the individual to the general,from the same five aspects,according to local conditions,put forward specific development strategies.