Research On Development Strategy For The Information Type Of Short Video

As an emerging means of propagating information,the short video is changing people's way to social entertainment and getting information.It has an unparalleled advantage in expressing information especially in the area of journalism and communications,which changes the original production of videos and improves the audience's experience.In 2016,information type of short video develops dramatically,and more and more relevant content creation agencies and platforms are established.However,the emerging industry is faced with some difficulties and problems while developing blindly.Therefore it is necessary for the industry to get a complete and practical guidance and strategy for development,so that the industry could develop healthily and efficiently.1?The content is the core of information short videos.The content commercial situation can be maintained in three aspects:the development of narrative techniques,the broadening of expression methods and continuous content production.2?The current information short video platforms are divided roughly into three categories:the traditional media,the vertical media and the distribution platform.According to their characteristics and problems,the author puts forward the corresponding strategies:the traditional media takes the advantages of content production,the vertical media focuses on positioning,and the distribution platform builds a competition threshold.3?In terms of commercialization,the industry should focus on the content advertising,the content payment and the content e-commerce and find out realization methods and profit margins in the field of information short videos.